For example

NOTE 11: Navigating ICTs for Extension and Advisory Services

ggp-note11sImproved availability of, and access to, information and communication technologies (ICTs) – especially mobile phones, computers, radio, internet, and social media – has provided many more opportunities for collection, processing, storage, retrieval, managing, and sharing of information in multiple formats. Some of these applications, such as tele-centres, web-portals, call centres, mobile apps, community radio, digital videos, audio and video conferencing, and e-learning platforms, have the potential to provide a wide range of services (information, awareness, promotional, advisory, knowledge, technology transfer, training, education, and much more) to farmers and other agricultural innovation system (AIS) actors in a timely, comprehensive, cost-effective, and interactive manner. However, the high number and rapidly changing availability of ICTs may leave extension managers confused as to which methods are available and when to use them. This note explains how to navigate the many types and gives tips on when to use them.

Overview of Extension Philosophies and Methods (#0)

Governance, Structure

Agricultural Innovation Systems (#13)

Innovative Financing Mechanisms for Demand Driven Agricultural Advisory Services (#21)

Private Sector Provision of Rural Advisory Services (#29)

The Role of Producer Organisations in RAS (#12)

Capacity and Management

Management Advice for Family Farms to Strengthen Entrepreneurial Skills (#8)

Professionalisation of Rural Advisory Services  (#27)

Rural Advisory Services Curriculum Development (#28)

Rural Advisory Services for Agripreneurship Development (#30)

Advisory Methods

Community Knowledge Workers for Rural Advisory Services (#14)

Edutainment TV for disseminating information about agriculture (#22)

Enabling Rural Innovation (#5)

Extension campaigns (#24)

Farmer Field Schools (#2)

Farmer Study Circles (#20)

Farmer-to-farmer Extension (#7)

Innovation Platfroms (#1)

Navigating ICTs for Extension and Advisory Services (#11)

mExtension - Mobile Phones for Agricultural Advisory Services (#17)

Mobile Based Bundled Services (#3)

Plant health clinics (#23)

Rural Resource Centres: A Community Approach to Agricultural Extension (#10)

Service Provision by Agri-Cooperatives Engaged in High Value Markets (#19)

Social Media for Rural Advisory Services (#15)

Using Radio in Agricultural Extension (#18)

Videos for Agricultural Extension (#6)

Web Portals for Agricultural Extension and Advisory Services (#16)


Integration Gender into RAS (#4)

Integrating Nutrition into RAS (#9)

Involving Men in Nutrition (#26)

Promoting Nutrition-sensitive Extension Advisory Services (#25)


Good Practice Partners