GFRAS is proud to announce the launch of its latest cross-country analysis, spotlighting the crucial role of farmers' knowledge in accelerating agroecological transitions across Africa. This groundbreaking report, developed through the “Agroecological Transition, Responsive Extension Approaches” (ATREA) initiative, brings together insights from Benin, Ethiopia, Kenya, and Madagascar, exploring how extension approaches can be designed to better engage farmers and co-create sustainable agricultural solutions.

A Collaborative Effort Across Regions

This work was made possible thanks to the collaborative efforts of the African Forum for Agricultural Advisory Services (AFAAS), national Country Fora in the four target countries, the GFRAS Global Secretariat, and the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ). It was funded by the Federal Ministry for Economic Cooperation and Development (BMZ) and co-funded by the European Union (EU) as part of the ProSoil / ProSilience Global Programme.

Together, these partners set out to identify and document extension approaches that meaningfully integrate farmers’ knowledge, respond to local needs, and drive agroecological change from the ground up.

What’s Inside the Report?

This extensive study investigates how different advisory models, such as Farmer Field Schools, Farmer-to-Farmer exchanges, Innovation Platforms, e-Extension, and unique local models like Tem Sesiabun Gorado in Benin and Paysan Relais in Madagascar, can support farmers to adopt agroecological practices.

Key highlights include:

  • Comparative analysis of extension approaches across four countries.

  • Innovative local models for peer-to-peer learning and co-creation of knowledge.

  • Financial and social incentives that foster sustained farmer engagement.

  • Cost comparison of extension approaches and implications for scalability.

  • Recommendations for practitioners and policymakers on how to tailor, scale, and fund farmer-centered advisory services.

Why This Matters

Agroecology offers a promising pathway toward resilient, inclusive, and sustainable food systems. But to succeed, it must be rooted in local realities and driven by farmers themselves. This report demonstrates that integrating farmers’ knowledge not only enhances the effectiveness of extension services—it builds trust, strengthens community networks, and ensures lasting change.

Explore the full report here:

 

The Global Forum for Rural Advisory Services (GFRAS) is embarking on the renewal of its Strategic Framework for 2026-2030, setting the direction for its work in responding to member needs, adapting to external opportunities and constraints, and strengthening its role within Agricultural Knowledge and Innovation Systems (AKIS). This framework will be developed through a participatory and inclusive process, ensuring broad input from all relevant stakeholders.

To guide this effort, GFRAS is establishing a Core Group/Task Force, which will lead the development of the framework through structured discussions, analysis, and validation processes. The Task Force will ensure that the framework reflects the diversity of the GFRAS community and remains aligned with its mission to enhance advisory services worldwide.

GFRAS is now inviting applications for membership in the Task Force and the Selection Committee. Members of the Task Force will contribute their expertise, support the strategic development process, and engage with the broader GFRAS community. The Selection Committee will oversee a transparent and inclusive selection process to ensure regional and sectoral diversity within the Task Force.

More details on the Terms of Reference can be found in the document below. Applications will be accepted until March 12, 2025, and the selection process will be guided by the outlined criteria and requirements.

This is a unique opportunity for GFRAS members and partners to actively contribute to shaping the future of rural advisory services. For inquiries or to submit an Expression of Interest, please contact This email address is being protected from spambots. You need JavaScript enabled to view it..

On April 16, the Global Forum for Rural Advisory Services (GFRAS) hosted an enlightening webinar titled "Harnessing Artificial Intelligence in Rural Advisory Services," underscoring the potential role of AI in enhancing the effectiveness of extension services for rural communities. Dr. Carl Larsen, Executive Secretary of GFRAS, opened the webinar by emphasizing the need for global Rural Advisory Services (RAS) communities to harness the transformative potential of artificial intelligence. He highlighted that AI could revolutionize service delivery by making it more accessible to remote farmers and by providing vital support to advisors working with smallholder communities.

AI has the potential to revolutionize RAS through predictive analytics, which can forecast agricultural trends and enable better decision-making. Machine learning models can analyze vast datasets to provide personalized advice to farmers, thus optimizing resource use and increasing crop yields. Additionally, AI-powered tools can facilitate remote monitoring and management of crops, livestock, and resources, ensuring timely interventions and reducing the dependence on physical visits.

The webinar featured a presentation by Francois Rossouw and Andre Strauss from the Southern African Agri Initiative (Saai), who shared their innovative solution that integrates AI with advisory services. Their approach assists extension officers and farmers by providing tailored advice, which is critical for advancing agricultural goals and nurturing prosperous rural communities.

Archana Karanam from Digital Green also contributed valuable insights, detailing their experience in integrating extension services with digital solutions. Their initiatives have focused on leveraging technology to disseminate knowledge and best practices among farmers, thereby enhancing the efficiency and reach of advisory services.

The session concluded with a vibrant discussion involving over 160 participants from around the globe, highlighting the international interest in the intersection of AI and RAS. The enthusiasm and diverse perspectives shared underscored the importance of continuing this dialogue.

GFRAS has made the presentations from Saai and Digital Green available for further exploration, enriching the resources for stakeholders interested in this critical area. 

Saai Presentation: 

Digital Green Presentation: 

Looking forward, GFRAS aims to sustain the momentum around the discussion of AI and RAS. As this technology continues to evolve, it is imperative for the RAS community to stay attuned to the latest developments and ethical considerations. Ensuring the inclusivity of AI solutions, protecting data privacy, and maintaining the human element in advisory services are critical factors that must be addressed to fully realize the benefits of AI in agriculture.

The integration of AI in rural advisory services presents an exciting frontier with the potential to significantly impact global agricultural practices. As stakeholders continue to explore these possibilities, the lessons shared in webinars such as this one will be invaluable in guiding future efforts and ensuring sustainable, tech-driven growth in rural communities worldwide.

The Last Mile Project (LMP), initiated by GFRAS in 2019, has been making significant strides in empowering smallholder farmers across several countries, including Bangladesh. Through innovative rural advisory services, the project has enhanced access to knowledge, technology, and resources, providing farmers with the tools they need to overcome local challenges and thrive.

One standout success story is that of Ms. Rotna Khatun, a livestock farmer from Bangladesh's Pabna district. Starting with just two cows in 2018 and limited income, Rotna faced numerous challenges, including inadequate veterinary care and climate-related risks. However, her fortunes began to change when she partnered with praniSheba, an extension service provider connected to the LMP. With their support, Rotna's small operation grew exponentially, demonstrating the transformative power of this initiative.

The Last Mile Project is more than just a support network—it's a catalyst for sustainable growth in rural communities. By fostering public-private partnerships, leveraging ICT tools, and promoting capacity-building, the LMP is driving meaningful change for smallholder farmers across Asia, Africa, and Latin America.

For a deeper dive into Rotna's journey and to explore how the Last Mile Project is reshaping agricultural practices in Bangladesh, read the full success story in this knowledge products. The insights offer a compelling look at how rural advisory services can lead to sustainable development and community resilience.

GFRAS is glad to launch its report "Digital Advisory Services: Global Lessons in Scaling Up Solutions", supported and financed by GIZ and BMZ.

🌏 A Global Exploration of Digital Upscaling

Join us on a journey across Anglophone and Francophone Africa, Latin America, and Southeast Asia, where we draw lessons learned from these contexts on how the digitalization of rural advisory services is shaping the landscape of agriculture. Our report meticulously examines the current potentials and challenges inherent in the fusion of digital technologies and advisory services, unraveling how this dynamic synergy is contributing to the fortification of global food systems.

🌱 Guided by Principles for Digital Development

Built on the bedrock of the Principles for Digital Development, a comprehensive set of guidelines for integrating best practices into technology-enabled development programs, our report offers a profound insight into the intricate web of experiences drawn from diverse regions. Discover how these principles act as a compass, steering the course toward effective, ethical, and impactful digital interventions in rural advisory services.

Public and Private Sector: Unveiling Their Potential Roles

Delve into the report's exploration of the potential roles of both the public and private sectors in advancing digital advisory services. Uncover the dynamic interplay and synergies between these sectors and the innovative realm of public-private partnerships. Our findings shed light on how collaboration can be a catalyst for transformative change.

GFRAS: Trailblazing the Future of Advisory Services

As a trailblazer in the field, GFRAS stands at the forefront of capturing trends in advisory services. Our report is also evidence of GFRAS' commitment to pushing the boundaries and fostering a global dialogue on the transformative power of digitalization in rural advisory services.

Download the report here and share it with your networks!