For example

NOTE 22: Edutainment TV for disseminating information about agriculture

note 22 s

The rapid spread of television (TV) channels offers a unique opportunity to disseminate knowledge via private and public information systems to millions of farmers within a short period of time. When agricultural themes and messages are woven into entertaining shows that use popular actors, comedians, and cartoon characters, information reaches out to a much wider audience who might not necessarily be interested in agriculture. Youths are becoming more interested in agriculture through watching reality TV shows that follow the lives of young food producers and stories of farmer ‘superheroes’, making these topics entertaining and at the same time educational, hence the term ‘edutainment’. Edutainment via TV is reaching a widespread audience in the comfort of their homes, creating a passion for farming, and delivering information on vital new technologies to farmers. Edutainment TV shows are aired in several countries (Table 1). All these examples except Farmers Love Safety are produced by private sector players.  

Overview of Extension Philosophies and Methods (#0)

Governance, Structure

Agricultural Innovation Systems (#13)

Innovative Financing Mechanisms for Demand Driven Agricultural Advisory Services (#21)

The Role of Producer Organisations in RAS (#12)

Capacity and Management

Management Advice for Family Farms to Strengthen Entrepreneurial Skills (#8)

Advisory Methods

Community Knowledge Workers for Rural Advisory Services (#14)

Edutainment TV for disseminating information about agriculture (#22)

Enabling Rural Innovation (#5)

Extension campaigns (#24)

Farmer Field Schools (#2)

Farmer Study Circles (#20)

Farmer-to-farmer Extension (#7)

Innovation Platfroms (#1)

Navigating ICTs for Extension and Advisory Services (#11)

mExtension - Mobile Phones for Agricultural Advisory Services (#17)

Mobile Based Bundled Services (#3)

Plant health clinics (#23)

Rural Resource Centres: A Community Approach to Agricultural Extension (#10)

Service Provision by Agri-Cooperatives Engaged in High Value Markets (#19)

Social Media for Rural Advisory Services (#15)

Using Radio in Agricultural Extension (#18)

Videos for Agricultural Extension (#6)

Web Portals for Agricultural Extension and Advisory Services (#16)

Cross-Cutting

Integration Gender into RAS (#4)

Integrating Nutrition into RAS (#9)

 Involving Men in Nutrition (#26)

Promoting Nutrition-sensitive Extension Advisory Services (#25)

 

Comments  

# Dr.Dan Kisauzi 2015-10-16 06:14
Sorry, in my earlier question relating to governance, I meant governance in knowledge networks not social networks
Reply

Good Practice Partners

CIRAD-Logo_64.jpgFAO_logo_Blue_3lines_en_small.jpgIFAD-English-215x137.jpgINGENEAS-logo2-40.jpgPIM-2.pngProlinnova-logo.jpgadditional-logo_64.jpggiz_logo.jpghoirzont3000.jpgkit_logo.jpglogo_Gret_64.jpgmercycorps_logo.jpgsdc-logo.jpgworld-agroforestry-64.jpg